The site of 85 Broad Street–a property in the middle of the first paved street in Manhattan–embodies the evolution of New York. And this centuries-old story served as inspiration for a unique public space experience. The design team developed an iconic media architecture and visual narrative that traces the city’s journey from the colonial era to the 21st century. The question always on the designers’ minds: “How do you transform a 1980s corporate lobby for the 21st century when it has a landmark protected 400-year-old street running through it?”
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